During the 2023 NFL season, I tracked and monitored the highest game viewership each week to compare where the organization ranked within the market in broadcast coverage. I used these stats to identify any key trends or patterns among the organization in comparison to other teams. Some key finding I found for the season:

• The organization had the second most viewed NFL game for the season, Buffalo Bills vs. New York Jets on September 11, 2023.

• The New York Jets were one of five teams who were in the top ten game viewership every week for the first

• The New York Jets fulfilled every demographical age in viewership

• Team performance had a direct impact on teams’ viewership

• In the last weeks of the season, the highest game viewership’s were with the highest performing teams advancing to the playoffs

• Sunday Night Football performed better in numbers in comparison to Monday Night Football