I led the media coverage at an international marketing event in Monterrey, Mexico. After the event, I conducted research on the reach and mentions of the event internationally. Below are some of the key findings:

• Texans Carne Asada

  Reach: 1,961,469

  AVE (Advertising Value Equivalency): 18,143.59

  Views/Estimated Views: 58,589

   

• International NFL Draft Weekend:

  Reach: 19,847,368

  AVE (Advertising Value Equivalency): 183,588.15

  Views/Estimated Views: 118,282